Innovation doesn’t emerge from repeating the same actions or relying solely on logic. It often arises when you venture into the unknown—challenging yourself, questioning long-held beliefs, and embracing the discomfort that comes with doing things differently. It comes from the periphery of your view, when you're not actively chasing it. True innovation is hard—if it weren’t, everyone would be doing it. But that’s exactly what makes it valuable. Whether in elite sport, business, or healthcare, the ability to think differently is what sets leaders apart. This is problem-solving at its core.