One of our first public collaborations became a movement. In 2017, a chance conversation between Phil and Jim McFarlane, founder of Endura Cyclewear, turned into a five-year design partnership. Together, they launched the Ergonomistry Project, reshaping how cyclists think about comfort.

From reengineering pads and chamois to designing under garments, gloves, socks, and even the new MTB shoes, the goal was singular: Make comfort the key to performance. Not just lightness. Not just aero. But products that let riders ride — longer, stronger, happier. The result?
‍
Multiple 10/10 reviews. Industry awards.
And a reputation for redefining the standards of contact-point design.

In 2018, legendary Italian saddle maker Fizik brought Phil in to solve a problem:
They’d arrived late to the short-nosed saddle game — and needed to make up ground, fast. Together, we helped conceptualize and refine what became the Argo saddle — now a cornerstone in Fizik’s lineup. But the innovation didn’t stop there. Phil played a pivotal role in developing Adaptive, Fizik’s game-changing 3D-printed saddle tech. Then came the next frontier:

One-to-One Custom Saddles — using real-time pressure mapping to create fully personalized, 3D-printed saddles that respond to each rider’s unique profile. The outcome? World-class performance. World Tour–level trust. Even Tadej Pogačar, arguably the greatest cyclist of his generation, rides an Argo Adaptive 1-to-1 saddle. But it’s not just for the pros. Everyday riders have reported the same life-changing comfort — and Phil still delivers these custom sessions personally, with clinical precision.