Since 2018, Phil Burt Innovation has partnered with some of the world’s biggest and most respected sports brands - applying elite-level thinking to create game-changing products that help not only world-class athletes win, but also empower everyday people to ride more comfortably, stay injury-free, and live healthier lives.
“At the sharp end of elite sport, time waits for no one. That’s where we learned what real innovation looks like.”
At Phil Burt Innovation, we don’t shout. We solve. You won’t find us on stage at product launches. You’ll find us in labs, wind tunnels, workshops, and fit rooms — quietly creating the next thing that works better, feels better, and is better. Our roots run deep in elite sport, forged inside British Cycling and Team Sky, where marginal gains weren’t a theory — they were a requirement. That’s where Phil Burt learned the art of true innovation. Inside the Secret Squirrel Club, under the guidance of pioneers like Chris Boardman, where cutting-edge ideas were turned into Olympic medals and Tour de France victories. Now? That same thinking powers the products that real people use to move through real life — without pain, without compromise, and with confidence built on world-class science.
At the core of Phil Burt Innovation is a process we call Recombinant Innovation — a method of blending the different worlds of medicine, space and armed forces. All these fields are required to be innovating all the time or the result is literally death-applying this principles and solutions in combination can unleash untold potential. We combine insights from the world’s best athletes with the lived experience of everyday people — commuters, office workers, parents, weekend warriors — and create solutions that work in both arenas. This is how we turn clinical insight into everyday comfort. Race-ready thinking, reimagined for the real world.
The Network that Delivers the Edge
Over nearly two decades, we’ve built a quietly powerful global network of athletes and coaches, designers and engineers, medical experts and scientists, manufacturers who get things done when no one else can. It’s not a database. It’s a black book. And it means when a brand comes to us with a challenge — from saddles to insoles to apparel and beyond — we know who to call, where to look, and how to build something the world hasn’t seen yet. This is how we help our partners create products that don’t just test well… but earn loyalty, solve real problems, and make people feel something.
Innovation with Purpose: From Podiums to Daily Life
We have built gear for gold medallists. But it’s all the same process. The same science. The same obsession with better impact. Most of our work never sees a press release — and that’s just how we like it. But if you’ve ever used something and wondered “Why does this just feel… right?” — there’s a good chance we were involved. This is Phil Burt Innovation. Working in the background. Delivering in the margins. Helping people move better, feel better, and go further. If you’re a brand, a builder, or someone with a problem no one else has cracked — we’re listening. Just don’t expect a pitch deck. Expect a call that changes everything.
