How Phil Burt Learned to Innovate Where It Counts. Phil Burt’s journey into innovation didn’t begin in a lab.
It started in the pressure-cooked, medal-chasing worlds of British Cycling and Team Sky, during Olympic cycles and the historic push to win Britain’s first Tour de France. In those high-stakes environments, Phil wasn’t just asked to fix problems — he was expected to find new advantages where no one had looked before. And so, he did.