From elite bike fitting to health-tech breakthroughs, Phil Burt Innovation blends science, design, and real-world insight to solve complex human-centred performance challenges.
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At Phil Burt Innovation, we challenge everything
We change what’s “good enough.” We create what truly matters. Now choose which world to explore first — Or keep reading, and realise: you’re already making your mind up.
Enter the world of world-class bike fitting — forged in Olympic campaigns and Tour de France victories. Precision. Performance. Personalisation. Built on decades of elite sport science, designed to unlock your full potential on two wheels.
True Innovation
Step into our — where high-performance meets big-picture thinking. We recombine insights from elite sport, clinical practice, and user experience to craft game-changing products across cycling, wellness, and beyond. Not just iterations — innovations the world hasn’t seen yet.
Precision Bike Fit for Every Rider and every Goal
At the PBI clinic, every bike fit starts with the same foundation: a complete, science-driven process that adapts to you—your goals, your body and your riding style. No guesswork. Just a clear, evidence-based path to a better ride. One Process. Infinite Possibilities. Every rider goes through the same core steps—whether in person or remote:
01. Goal Definition
We begin by understanding what you want from your fit. Having perfected this, every decision flows from this.
02. Off-Bike Assessment
We assess your mobility, posture, and physical condition to uncover key factors that influence your position.
03. On-Bike Analysis
Using motion capture and saddle pressure mapping our expert eye sees how you move on the bike in real time.
04. Adjustments & Insights
We use our findings to guide targeted changes to your position and equipment—always with your goal in mind.
05. Bike Fit Plan
Delivery of bike fit plan and advice on how to accommodate this appropriately for both you and your personal set up.
06. Feedback & Follow-Up
We actively encourage you tell us how the interventions are or aren’t working. If further referral is needed we will be arranging this.
Since 2018, Phil Burt Innovation has quietly become the go-to partner for brands that want more than marginal gains — they want transformative ones. We work behind the scenes, often under NDA, with leading companies across cycling, performance wear, medical tech, and beyond.
The Ergonomistry Project was launched in 2017. From reengineering chamois to designing shorts, gloves, socks, and even shoes, the goal was singular: Make comfort the key to performance.
In 2018, legendary Italian saddle maker Fizik brought Phil in to solve a problem: They’d arrived late to the short-nosed saddle game — and needed to make up ground, fast.
Using real-time pressure mapping to create fully personalised, 3D-printed saddles that respond a rider’s unique profile. World-class performance. World Tour–level trust.
Phil has worked with numerous global brands — in cycling, wellness, sportswear, and health tech — helping visionary teams turn big ideas into breakthrough products. You won’t always find our name on the packaging. But you’ll feel it — in that product that just fits, performs, or solves in a way nothing else ever has. If you're wondering how something got so smart, so specific, or so right… There's a good chance we were involved.
"Working with Phil Burt has changed the way we think about innovation completely. He asks questions no one has ever asked us before. But that hard thinking part is where the nuggets of gold lie. He was instrumental in the Argo saddle design and delivery, Bento Stabilitia show concept and the One to One customised 3D Carbon saddle project."
Giovanni Fogal
Head of Brand, Fizik
"I have worked with Phil Burt on a number of projects within the cycling domain over several years and have always found Phil’s perspective and input to be invaluable in the innovation process, often highlighting aspects of the project that hadn’t been part of our consideration. Working with Phil has brought a stamp of authority from a well recognised expert in the field of physiotherapy and ergonomics."
Jim McFarlane
Founder, Endura
“Phil fundamentally changed the way our product designs team looked and worked. Ergonomics is now a central key pillar in everything we do and not just a after thought. The results at Brompton speak for themselves. I'd recommend any organisation to engage with him - because as he says - you don’t know what you don’t know!”
Will Butler Adams
CEO, Brompton
Innovation Starts with Conversation
At Phil Burt Innovation, we don't just refine what's existing—we pioneer what's next. If you're seeking to transform ideas into impactful innovations, we're ready to collaborate. Reach out, and let's start shaping the future.
