From Argo to Adaptive — and Beyond

The innovation didn’t stop there. Fizik took the Argo platform and made it one of the first to be integrated with 3D-printed Adaptive technology — a responsive, carbon-based structure that dynamically adapts to a rider’s shape and movement. But Phil saw the next leap. “When I think of 3D printing, I think of custom. But this isn’t custom — it’s still generic.” That comment led to a new frontier.

One-to-One: The Only Custom 3D Saddle in the World

In 2023, Fizik launched the One-to-One Custom Saddle System — powered by Phil’s expertise.

Here’s how it works:

1. Riders undergo a personalised pressure mapping session with Phil on a Fizik saddle of their choice.
2. The data is sent to Italy.
3. A completely custom 3D-printed saddle is built, tailored to the rider’s unique pressure profile, using Adaptive carbon tech.

It’s the only system of its kind in the world — and yes, it’s patented.

Phil continues to offer these custom sessions personally from his lab in Manchester.

A Saddle That Changed the Game

What began as a brand trying to catch up became an industry-defining innovation.

Today, the Fizik Argo Adaptive 1-to-1 saddle is the choice of elite cyclists, including Tadej Pogačar, one of the greatest riders in modern history.
But it’s also changing the game for everyday riders — with comfort and performance levels previously thought impossible.

This Is What We Do

At Phil Burt Innovation, this is more than just a story.
It’s a blueprint for how we work:

• Collaborative.
• Data-driven.
• Grounded in the real-world needs of riders.
• And always pushing what's possible.

Have a product that needs more than refinement?
Let’s reimagine it — together.

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